Associated of Los Angeles Partners with Seesmart, Inc. to Light City of Los Angeles

Associated of Los Angeles Partners with Seesmart, Inc. to Light City of Los Angeles
Associated of Los Angeles (ALA), the oldest electrical distributor in the Los Angeles, California area and the primary electrical vendor for the City of Los Angeles, is also the newest dealer of Seesmart, Inc.'s LED products.

The partnership enables ALA to provide Seesmart's cutting-edge LED lights to the City of Los Angeles, Los Angeles Unified School District, Los Angeles County, and other ALA customers. Additionally, the partnership provides Seesmart with a conduit to the City of Los Angeles and its many facilities. As a member of Seesmart's network of over 30 dealers and distributors, ALA offers the complete product line of over 325 Seesmart products and receives extensive sales and engineering support from Seesmart.

"ALA has been instrumental in establishing demonstration projects for Seesmart throughout the City of Los Angeles," stated Ken Ames, Chief Executive Officer of Seesmart, Inc. "One of these projects is the Los Angeles Mall, located in the City's downtown. The Mall's fluorescent U-tubes and incandescent flood lights have been replaced with 1,300 Seesmart LED products. This has caused the energy consumption of each retrofitted tube light fixture to drop by over 72%, from 88 Watts to just 24 Watts. Importantly, the LA Mall is not only saving energy: its new LEDs have significantly increased light levels. Under fluorescent lighting, the Mall achieved around 12 footcandles at 30 inches above the floor. Now, under Seesmart LEDs, it achieves 19.5 footcandles at that level."

Seesmart is also working with ALA to retrofit a Los Angeles 911 call center. The soffit and overhead tube lighting in the call center will be upgraded to Seesmart LED lighting.

ALA is a subsidiary of Steven Engineering, the largest industrial control and components supplier in the American West. Among ALA's customers are manufacturers, local governments, and entertainment facilities. Remarks Seesmart, Inc. President Ray Sjolseth, "Seesmart is very proud to welcome ALA, a true institution in the greater Los Angeles area, to our international network of over 30 dealers and distributors. We look forward to educating ALA in LED technology for implementation across its extensive client base."