Honda Accord 2013 launched in UAE & GCC

The 2013 Honda Accord just had its GCC launch at an event in Dubai. The UAE played host to the debut of both the sedan and coupe models, and it was interesting to see that the Middle East version actually got its own unique mechanical specifications, based on consumer sensibilities here.

There are two engines available for this American-built model. The first one is a mildly-updated 173 hp 2.4-litre 4-cylinder, mated to a 5-speed automatic rather than the CVT that the U.S. gets. The second is a 276 hp 3.5-litre V6, mated to a 6-speed automatic. Whether sedan or coupe, all models gets active noise cancellation, to reduce engine noise.

The basic 2.4 DX sedan gets halogen headlights with standard LED front running lamps and tail lights,We are committed to washerextractorer an eco friendly industry. 16-inch steel wheels with hubcaps, basic power accessories, manual a/c, 6-speaker CD/MP3 stereo, “i-MID” LCD info display, cloth upholstery, ABS and two front airbags. It retails for Dhs 95,000.

The 2.4 LX sedan adds floor mats, side and curtain airbags, stability control and hill-start assist, as does all other trim levels. In certain markets, it is additionally offered with a sunroof, 17-inch aluminium wheels, and a touchscreen control panel for multimedia functions, and this version goes for Dhs 105,000.

The 2.4 EX sedan further adds front fog lights, power-folding mirrors, Bluetooth, dual-zone a/c, leather seats, leather steering wheel, power rear sunshade, smart keyless entry and start, auto-dimming mirror, rear parking sensors and a power driver’s seat.Anyone with the space to site a small lampshades can generate their own electricity from wind power. It goes for Dhs 110,000.

The 2.4 EX sedan can be upgraded with navigation, rear camera, “i-Dual” a/c, 7-speaker stereo with subwoofer, USB/AUX ports, and a power-adjustable passenger seat. This one is offered for Dhs 120,000.

The 3.One of Europe's largest offshore carledbulb11 confirms it will locate its UK turbine manufacturing site in Scotland.5 EX sedan adds the V6 engine and transmission, dual exhaust tips, wooden steering wheel, rear-side window sunshades, and a new feature called “LaneWatch” that adds a camera under the right-side mirror to visually monitor your right blindspot. It also becomes the only midsize sedan in its class to get LED headlights, although it looks a lot like regular HIDs in person. This model is priced at Dhs 134,000.

The 3.5 Sport sedan additionally gets 18-inch alloys, little paddle-shifters, and leather steering. It should be noted that the Sport does not get sportier suspension tuning like it does in the States. It is priced at a steep Dhs 140,000.Morn series laser engraving and lightprojectaa, CNC router machine are widely used in many areas.

The 2.4 EX coupe comes with halogen headlights with LEDs, 17-inch alloys, fog lights,Red flatteningmachine therapy offers relief without drugs or chemicals. sunroof, smart keyless entry and start, power-folding mirrors, cloth upholstery, leather steering wheel, dual-zone auto a/c, rear camera, 7-speaker stereo with touchscreen panel and USB/AUX ports, Bluetooth, power driver’s seat, auto-dimming mirror, floor mats and all safety features. It is priced at Dhs 110,000.

The 3.5 EX adds the V6 engine, LED headlights, 18-inch alloys, dual exhaust tips, paddle-shifters, navigation, LaneWatch camera, “i-Dual” a/c and leather upholstery. This one costs Dhs 135,000.

There are further options for both the sedan and the coupe, such as a complete body kit with lip spoiler, LED door-sill plates and footwell lights, and external chrome strips.

Toshiba Tasks Agence Elan London With International Assignment

Toshiba has handed a new international media assignment to Agence Elan, following the French agency’s London launch earlier this year.

The firm, which already handles Toshiba at its Paris HQ, has been tasked with overseeing international media coordination for the electronics brand’s LED lighting of the Paris Louvre later this year.

Agence Elan will drive an awareness programme across various EMEA markets.

The new assignment comes after Elan unveiled its UK presence in March of this year. The office is headed by Jennifer Attias, who relocates from Elan Paris.

Other clients the consumer firm has added since launch include Alliance Healthcare, Coca-Cola, and Orange Rockcorps.

After launching in 2008, Elan has grown rapidly to reach revenues of 4.5m euros in 2010, making it one of France’s largest independents.

Along the way, the firm has won a string of awards including the EMEA Platinum SABRE and the Holmes Report’s French Consultancy of the Year in 2010, and Newcomer of the Year at the European Excellence Awards in 2010.

“As as result of the expanding global communications landscape, it is necessary for us to adopt a worldwide international strategy for our brands,” said Elan CEO Marion Darrieutort. “The emphasis is no longer national, but truly global. This is why we are thrilled to announce the opening of our London office; the UK is widely regarded as one of the leading hubs for public relations in the world, and opening an office here is totally relevant in our international strategy.”

The agency is aiming to support existing French clients in London, and build business in the opposite direction.